Updated: Mar 25
As the mortgage industry grows more competitive, banks and loan originators need to focus on marketing strategies that convert. With a shortage of buying options, consumers are spending more time shopping around for different rates, inquiring from the company after company. Historically, mortgage as an industry hasn’t delved into creative marketing because the primary marketing tactic was direct referrals from industry partners like real estate agents and builders. From investing in your social media strategy to updating website content, mortgage marketers should differentiate. Standing out begins with marketing. Social media and videos have been huge in mortgage marketing as 87% of online marketers use video content. Diversify your marketing strategy so you can target and reach the audiences that your brand can best serve.
Right now, 30% of millennials plan to purchase a home within the next 5 years. That means a lot of millennials are looking for information about the house purchasing process in general and the mortgage process specifically. But this doesn’t mean that millennials will fall head over heels in love with the first company to tell them how to get a mortgage. Millennials grew up in the age of the internet, and so they both respect high-quality information sources and know where to find them. If your company isn’t the one providing them with the information they want and need, they will find someone else.
At Pravaah Consulting we endeavor to bring the most customized social media marketing plan based on our assessment of the current trends and your needs. Our full-service capabilities help you channelize your efforts to make inroads into a customer base that is digital.
For more information,