SEO, or Search Engine Optimization, is one of the most viable and effective ways to increase your brand's online presence and rank high on search engines, allowing you to reach your target customers. There are so many great benefits that SEO can reap for your brand. From optimizing your online presence to generating genuine organic leads to your website, they are robust and quality marketing tools that have become significant for every business.
With so many SEO companies on the internet, finding the best one is critical. Pravaah Consulting, one of the best and leading SEO companies in Atlanta, Wa, provides valuable, dependable, and result-driven SEO strategies guaranteed to skyrocket your business growth through optimized ranking leading to increased conversions and revenue.
Whether your company requires a press release, PPC, content, link building, keyword optimization, or web design, our SEO experts will understand your needs and tailor solutions to ensure maximum success. With a strong and creative SEO team on our side, we provide a wide range of SEO services to help you rank higher on search engines such as Google, Bing, and more.
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Our SEO services
On Page SEO
Once we have derived the right keywords, we can start integrating them into our title tags, meta descriptions, page title, page copy, and alt text which are bits of HTML code in the header of your web page. They assist search engines in comprehending the content of a page and increasing traffic to your website.
URL STRUCTURE
URLs are an effective way to communicate to a potential site visitor what a page is about. The proper use of URLs can help improve click-through rates wherever the links are shared, increasing your website's overall search engine rankings. They also help to reduce the number of broken links and 404 errors, making for a better user experience.
NAVIGATION STRUCTURE
Users will be irritated if they can't find their way around your product. A well-organized and transparent navigation system serves as a road map to direct visitors to various pages and information on your site. Overall, having a good navigation structure will improve user experience, boost search engine rankings, and increase conversions.
DUPLICATE COPY CHECK
Having original and high-quality content is critical for SEO because it can help attract more traffic and generate more leads. By identifying and removing any duplicate content on your website, we help optimize your search engine rankings and enhance visitors' experience.
A/B AND MULTIVARIATE TESTING
Website owners can use A/B and multivariate testing to understand how changes to their websites affect user behavior and search engine rankings. By testing different variations of website elements, you can determine which versions perform the best and make informed website design and optimization decisions.
BACKLINK REVIEW
A website with high-quality backlinks is perceived to be more authoritative and relevant and thus ranks higher in search results. By reviewing backlinks, you can identify any low-quality or potentially harmful links that are affecting your search engine rankings and take action to remove or disavow them.
Our SEO approach
PPC Audit and competitor analysis
Analysis is the first step in optimizing your website for search engines. It enables us to fully comprehend the website's current state and identify any issues affecting your rankings. This can include examining your website's structure, content, technical elements, and backlinks. We also conduct extensive research on the client's industry, competitors, and target audience to gain insights into the most effective strategies for improving the website's search engine visibility and develop a customized optimization plan to meet your specific needs.
Strategy
To identify and implement the most effective tactics for improving your website's search engine visibility, we design a strategy based on the results of our in-depth analysis. Our SEO strategy will outline the techniques to enhance your website's search engine rankings, such as on-page optimization, content marketing, link building, and technical SEO. We also establish key performance indicators (KPIs) to measure the strategy's success and continually monitor and adjust the strategy as needed.
Implementation
Our approach to implementation typically entails putting the strategy's tactics into action. This can include on-page optimization, content optimization, link building, technical SEO, monitoring, and reporting. When implementing the strategy, our SEO experts also take into account the most recent algorithm updates, industry trends, and changes in search behavior for maximum results.
Reporting
Our SEO experts track your website's performance and measure the strategy's success using various tools and metrics. This can include monitoring the website's search engine rankings, traffic, conversions, and other key performance indicators (KPIs). The report will typically include an overview of the progress toward the goals, changes to the website, backlink progress, keyword ranking, and website traffic.
Success
Once the SEO strategy has been successfully implemented, we use the data gathered based on various metrics to calculate the strategy's success. This approach ensures that we align with your business objectives, such as increased search engine rankings, traffic, and higher conversion rates. This enables us to make data-driven decisions about the future direction of the website and optimize them accordingly.
FAQs
1. Why is SEO important for business?
SEO is important for business because it helps improve a website's visibility in search engine results pages (SERPs), leading to increased website traffic and, ultimately, more leads and sales.
2. How much does SEO cost?
The cost of SEO can vary greatly depending on the size and complexity of the project, the level of competition in the industry, and the business's goals. Do contact our SEO team to get an estimation.
3. What is the ROI of SEO?
ROI, or return on investment, is a metric used to measure the profitability of an investment or campaign and is commonly used to measure the effectiveness of SEO. The ROI of SEO can be calculated by dividing the revenue generated from the campaign by the cost of the campaign and multiplying the result by 100 to get a percentage.
4. Does SEO guarantees #1 ranking keyword results?
Since SEO is a long-term marketing effort, improving your rankings will take some time. But there is no guarantee that you will be ranked first. However, with effective strategies and the assistance of a professional SEO team, your brand can optimize its search engine rankings, resulting in increased traffic and conversions.