In 2026, poor logistics costs businesses billions annually—think delayed shipments, excess inventory, and damaged goods leading to returns rates as high as 20-30% in e-commerce (Statista) . The 7 Rs of logistics (or 7 Rights) framework solves this by ensuring every product moves Right Product → Right Customer → Right Price → Right Quantity → Right Condition → Right Time → Right Place . This timeless model, endorsed by bodies like the Chartered Institute of Logistics & Transp