As one eventful year gives way to another and new ways of working, collaborating, integrating, harnessing technology come into their own, so

While the importance of customer journey analytics in B2C has been long proven, the significance of customer journey analytics in B2B cannot be overlooked. B2B sales are characterized by Complex and long buying journey involving multiple individuals and departments Deep relationships and trust-building High stakes and value of deals leading to risk-averse approach by the customer We will make an attempt to provide our point of view on why Customer journey analytics is essenti