⚡ Quick Answer (TL;DR) Facebook average CPC:  ~$1.11 (traffic campaigns average $0.70; leads campaigns average $1.92) Facebook average CPM:  ~$13.48–$19.81 (peaked at $25.22 in November 2025) Instagram average CPC:  $1.83–$3.35, depending on placement (Stories vs. Feed) Instagram average CPM:  $6.25–$7.68, depending on placement Costs rise sharply in Q4  (Black Friday, holiday season) and drop in Q1 Instagram costs more per click  than Facebook, but delivers higher engagement