From Zero to 250+ Monthly Leads: A Multi-Channel Search Strategy
Proactive Choice Case Study
How Pravaah Consulting scaled a localized Naturopathic clinic from near-zero visibility to 112,000+ monthly impressions in just six months.
Company Overview
Proactive Choice is a premier natural and holistic healthcare clinic located in Bend, Oregon. Led by Dr. Drew Collins, ND, the practice focuses on a proactive, root-cause approach to wellness, moving beyond symptom management to address hormone imbalances, gut health, and chronic illness. Despite their high level of expertise, Proactive Choice faced a common challenge: a lack of digital presence in a highly competitive local market.
Introduction
When Proactive Choice partnered with Pravaah Consulting in October 2024, their digital footprint did not reflect the quality of care provided at the clinic. The business was nearly invisible online in the Bend community.
The Baseline (October 2024):
Monthly Traffic: ~20 visits
Keyword Impressions: Under 1,000/month
Keyword Rankings: 15+ keywords total
Lead Generation: 0 leads via the website
The goal was clear: Transform Proactive Choice into the go-to destination for natural healthcare in Central Oregon through a robust digital infrastructure and an advanced search strategy.
Solution
Pravaah Consulting implemented a holistic digital transformation strategy, treating the website as the foundation of the clinic's growth. The solution was built on four pillars:
High-Performance Web Development: Rebuilding the site to prioritize user experience (UX) and conversion-focused design.
Hyper-Local SEO: Targeted optimization for the Bend, OR market to capture "near me" and local intent searches.
AEO (Answer Engine Optimization): Structuring content to be the "source of truth" for AI-driven search results (SGE) and voice search.
GEO (Generative Engine Optimization): Ensuring the brand's visibility within LLMs and generative search experiences.
Action
To achieve these goals, Pravaah executed a data-driven roadmap:
Clinic-Focused Website Launch: We developed a modern, mobile-responsive website that clearly communicated Dr. Collins’ philosophy of "proactive vs. reactive" care.
Strategic Local SEO: Optimized Google Business Profile (GBP), local citations, and geo-targeted landing pages focused on Bend and the surrounding Deschutes County.
Content Architecture: Developed authoritative content around core services (Hormone Replacement, Leaky Gut, Detoxification) to satisfy both human readers and search engine algorithms.
Advanced Indexing: Implemented technical schema and structured data to ensure the clinic appeared in featured snippets and AI-generated answers.
Project Timeline
November 2024: Website Development Kick-off.
Focus on UI/UX design, mobile optimization, and high-conversion landing pages for the Bend market.
December 2024: Launch of SEO Strategy.
Initial implementation of technical SEO, local search optimization, and keyword mapping.
January – February 2025: Content and Authority Building.
Rolling out specialized service pages and AEO strategies to capture "Answer Engine" results.
March – April 2025: Scaling and Growth.
Intensive Geo-SEO and Generative Engine Optimization (GEO) to dominate local holistic health queries.
Results
In just six months, Pravaah Consulting transformed Proactive Choice from a digital ghost to a localized market leader. The campaign delivered an explosive 11,100% increase in monthly visibility, with keyword impressions skyrocketing from under 1,000 to over 112,000.
This massive reach translated directly into authority and revenue.
Search Dominance: Ranking keywords surged from 15 to over 3,500, with 85 terms hitting the Top 10 and 15 securing Top 3 positions for high-intent local searches.
Traffic Growth: Monthly organic traffic scaled from a negligible 20 visits to over 1,000 targeted sessions.
Lead Generation: The most vital metric (monthly leads) climbed from zero to 250+, turning the website into the clinic's primary engine for new patient acquisition.
By leveraging a forward-thinking SEO and GEO strategy, Proactive Choice now owns the holistic healthcare conversation in Bend, Oregon.
