Unleashed Perfumes Case Study
A winning digital strategy that helped Unleashed Perfumes achieve its business goals.
A case study into how Unleashed Perfumes harnessed the power of digital marketing to captivate customers, boost brand recognition, and smash sales targets.
Company Overview
Unleashed perfumes is a high-quality luxury fragrance brand that creates affordable dupes inspired by world-famous luxury brands. These products are designed in-house by their perfume experts. They are crafted with all-natural, non-toxic, and cruelty-free ingredients, giving the wearer a guilt-free and immersive olfactory experience. They also have a wide range of skincare and bodywork products, including shower gel, shampoo, conditioner, body lotion, and more, all infused with the favorite scents of the customer.
“Unleashed Perfumes is a high-end luxury fragrance brand that offers inspired creation of world-famous perfume brands at an affordable price.”
Introduction
Unleashed Perfumes aimed to establish a strong presence in the market by launching its very own e-commerce store. They envisioned a stunning website offering their customers an exceptional shopping experience with optimized features to enhance user engagement. In addition to their website, they were also determined to implement a comprehensive digital marketing strategy to raise brand awareness, promote their products through various digital channels, and drive website traffic, ultimately boosting sales. With their sights set high, Unleashed Perfumes was determined to make its mark in the world of online retail.
"Unleashed Perfumes wanted to expand their horizons in the digital space by launching their own ecommerce store while capitalizing on all the available digital marketing channels."
Solution
To bring Unleashed Perfumes’ digital vision to life, Pravaah Consulting partnered with the brand to build a powerful e-commerce presence and integrated marketing ecosystem that drives results.
Collaborated with Unleashed Perfumes to launch a custom e-commerce store optimized for engagement and conversions.
Combined creative design with technical development to deliver a seamless and visually appealing user experience.
Implemented an integrated marketing approach across social media, SEO, email, and paid channels.
Used data-driven insights to enhance performance, increase brand visibility, and attract high-intent audiences.
Strengthened the brand’s digital footprint by turning its online platform into a growth engine for long-term success.
Action
From launching their ecommerce store to leveraging various digital marketing channels, the team at Pravaah Consulting was thrilled to embark on this project and assist Unleashed Perfumes in accomplishing its business objectives.
1. Conducted thorough research to identify the client's target audience and built a comprehensive digital marketing strategy to reach that audience.
2. Understood the client's requirements for the e-commerce site and started custom-building it.
3. Ensured that the site was user-friendly and optimized for conversions. This included incorporating unique filter options such as shop by seasons, occasions, best sellers, top 10 collections, and more to provide a smooth shopping experience for the users.
4. Maintained weekly checkpoints with the client to review progress, gather feedback, and make data-driven decisions about the site's flow and design.
5. Developed creative campaigns to capture the attention of potential customers and drive traffic to the site. This included running brand awareness and product promotion on social media, optimizing content for SEO, email campaigns to nurture customers, and paid advertising for targeted reach.
6. Continuously analyzed data to optimize campaign performance and made informed decisions based on budget allocation.
"Our team at Pravaah Consulting worked on Unleashed Perfumes custom ecommerce site and designed a comprehensive digital marketing strategy."
Website Development - Timeline: 6 weeks
Website development - 6 weeks
Week 1: Research and Layout
Identified the brand's purpose, target audience, and objectives they want to achieve through their online store.
Conducted market research to understand the competitive landscape and consumer preferences.
Developed a project plan and timeline based on the research
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Week 2: Content and Design Initiation
Developed the website's content strategy and created a brand tone.
Extended a content plan that outlines the website's blog posts, product pages, and other web pages.
Started creating high-quality visuals and graphics such as logos, website banners, and product images.
Week 3: Design and Development
Designed the website with our developer team and ensured it was responsive and optimized for mobile devices.
Conducted regular testing to ensure the website's functionality and usability.
Week 4: Content Creation and Optimization
Created and published high-quality content, such as blog posts and product pages.
Optimized the website's content for search engines using relevant high-search volume keywords.
Week 5 & 6: Launch
Conducted final testing and quality assurance checks to ensure the website was ready for launch.
Launched the website and ensured it was accessible and functional on all devices.
Continuously optimized the website's user experience and conversion rates through personalization, testing, and feedback.
Digital Marketing-12 Weeks
Week 1-3: Goals and Objectives
Conducted a thorough analysis of Unleashed Perfumes' competitors.
Identified and defined the brand's digital marketing goals and objectives.
Week 4-8: Brand Awareness with Content Marketing
Developed a content marketing strategy that includes blog posts, social media content, and email marketing campaigns.
Created engaging and informative content that resonates with the target audience.
Leveraged social media platforms to increase brand awareness and reach new customers.
Week 9-10: Paid Advertising
Developed and launched a paid advertising campaign on relevant social media platforms and search engines.
Created eye-catching ad copies and creatives that drive conversions.
Monitored and adjusted the ad campaign for optimal performance based on the KPIs.
Week 11-12: Performance and Optimization
Analyzed the performance of all digital marketing efforts using KPIs.
Necessary adjustments are made to the digital marketing strategy based on data-driven insights.
Continuously optimized and refined the digital marketing strategy to align with the client's goals.
Results
The launch of Unleashed Perfumes was a huge success, surpassing the initial projection of a 100% surge in organic traffic within three months and generating significant traction on social media and other digital channels, resulting in a substantial increase in sales by over 100%.
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