Updated: Mar 2
Ordinarily, each business has its own fundamentals and experiences. The ultimate objective is the same, which is creating a brand and generating revenues. For some, it's one level ahead, which eventually is about giving back to society! Content marketing is that style of marketing that emphasizes the subject that gets communicated to the audience. It hence forms the crux of marketing. Content Marketing involves the creation and sharing of online write-ups that speak subtly around the products and services and not directly. Making strategy for content marketing is getting more and more important with the whole concept steering towards digital marketing in the current period of time and in the times to come!
Content marketing is gaining importance due to the following reasons:
1. It has dynamism and vigor: Traditional marketing is an age-old method of promotion. Mostly have persuasive messages, and they flash everywhere and kill the fun of why you are actually into it. The content marketing strategy takes into consideration and in a way tells the interested person that I am here when you need me, without being interrupted in any way. The keeping-in-mind-the target-audience flick makes it soothing and relaxing for the viewer and lets the brand sit in the sight respectfully. High-quality contents prove to be helpful to the audience in many ways as it not just talks about selling a bit but also imparts great knowledge and valuable information.
2. It requires low costs: The costs involved are way below what other types of marketing promotion can ask for. It's a great value for money. Here is a research statistic by the content marketing institute, founded by Julia McCoy is a serial content marketer, entrepreneur, and author the survey says that content marketing generates over three times as many leads as outbound marketing. In addition to that, it costs 62% less. Reaching the right audience sets the momentum, reducing the costs further.
3. Online is the new marketplace: Who is not online these days? Well, everyone! Naturally, that means online is where the marketing has to be directed. Whatever the age is, people are now turning off the sources of information and relying on the internet for every bit of information. Be it kid's projects, or college assignments, everything is online, and infusing the content at these places garners a good deal of views and conversions as a result. Content, in a subtle way, touches the audience and makes sure they instantly generate interest. Data shows small businesses with blogs get 126% more lead growth than small businesses without. A whopping 77% of internet users read blogs.
4. Helpful for SEO: Content marketing is helpful in social engine optimization. Inhabiting websites with metrics for content marketing is how you end up with more search engine-indexed pages than other business sites that don’t publish content on Social media, blogs, and search engines. These are the places where people go themselves to get informed.
5. Transparency and Engagement: As the entire content is available right in front of you, there is no question of any doubt or suspicion. The companies have to maintain fairways and own up everything they put up as content marketing. This helps the brand earn trust, as honesty is a great virtue. This also helps to know what the competitors are doing without much effort as they also are completely out in the open! Engaging the readers is one technique that brings ample visitors to the posts, ensuring good conversions.
Content marketing agency hires content writers of versatile knowledge and experience. Creativity is an essential requirement for doing the job of writing well. Content marketing strategy focuses on combining a mix of various write-ups like social media posts for creatives, blogs, articles, website content, podcast, email campaigns, newsletters, etc. Content marketing in B2B takes care of the brand image from the beginning of content creation to proper distribution to ensure it is getting promoted in the right audience set and the business reaps benefits from it.
So, what are you waiting for, time to turn the ordinary into extraordinary! Get into content marketing from the word GO! 😊