There wouldn't be a single person on this planet who has not used Google or Google Maps to locate an address. (except non-tech savvy people, ofc) Most of us have Googled to find a talk on the map to get there quickly. Besides navigation, it also helps to display information about nearby businesses, such as restaurants, schools, movie theatres, fitness centers, salons, and much more.
If you are an entrepreneur, using Google Map/local Ads for your business must let prospective customers know you are located in their vicinity. Moreover, what's the harm in trying when you don't even have to spend a single penny to list your company on Google Maps. In today's fast-moving world, it's hard to get someone's attention, and they might miss your store standing right in front of it. However, Google Maps help you get the traffic you need.
A specialist digital marketing agency in the USA will help your business reach your target audience at the right time and place. An experienced marketer knows how to effectively run a targeted ad campaign and design practical approaches to bring real value to your business.
This blog post will discuss everything you need to know about Google Map Ads to promote your business.
Introduction to Google Map/Local Ads
Google Local Ads allows your business an excellent opportunity to get known locally. It enables you to display your office, cafe, or store on Google Maps with address, reviews, and contact details with a picture of your business. These ads offer new opportunities for your business that you can't afford to neglect.
In a nutshell, displaying your business on the map will make your brand more visible. This SEO strategy will help you gain more local customers and drive your efforts to get more revenue.
How Do Google Map Ads Work?
In today's internet age, creating a Google Maps ad is inevitable because it offers your customers extra information about your business, making it easier for them to find you. It's not rocket science. If you have an office in a specific location, you are just required to set up a Google ads account, or you take help from a PPC management services agency.
People looking to buy a product or service will first try to search it online by entering a keyword. And if a specific search result relates to them, they will contact that company to get the best solution.
Let's look at a detailed explanation of how Google Map Ads work.
1 . Search Results Adverts
While searching for a business on a smartphone within your locality, Google Maps will show options based on the nearest location and their ratings. If you want to rank at the top of these maps, then Google Maps offer sponsored maps ad listing wherein businesses can pay to rank higher. Such an advert helps companies stand out and get more exposure on mobile searches.
2. Promoted Pins
Promoted pins are a great technique to grab people's attention who might not be searching for a product or service but are walking or driving through the area. The bolded pins appear on the map without the user searching for anything. Promoted Pins are another type of paid ad and an excellent way to make your business visible when customers search areas on the Google Map app.
3. In-store Promotions
This type of promotion helps businesses place ads on their company page to tell the customers about special promotions they are running. These offers can be - buy one get one free, discounts on specific products, or something else.
Marketers should enable these techniques to boost their map visibility to make the most of Google Map Ads.
The Advantages of Google Local Ads
Google Local Ads is an effective way to promote your business in the modern world. By displaying ads on maps, you help people navigate the city and come across products or services they are looking for Google Map Ad format is straightforward and suitable in regards to customization & implementation. Moreover, this is an excellent tool to increase the revenues of your business since you don't need to use high-end promotional methods. You can also boost your business's visibility as it will be displayed on the map 24*7.
3 Simple Ways to Advertise on Google Maps
Now that you know how Google Map Ads work and its great benefits, you can use it to help your business increase visibility and traffic to your store. So, here are a few simple ways to advertise your business on Google Maps Ads. And before we begin, you need to add your company and verify it via Google My Business (GMB). This process is essential to check the validity of your business activity.
Set up Google Map Ads
Look for the "Extensions" section in Google Ads. This process is straightforward, so you need not make any effort. You will find it easy to navigate and like how the interface works. The next step is to find the extension and link your profile. All the actions are intuitive, so it won't take much time to finish the whole process.
You must connect your profile, set up the ad display permission, and move to the next step. Provide all the essential details like local contact numbers and other vital data to reach your customers.
Enable the Location Extension
Once your search ads run, click on the menu to the left and select "Ads & Extensions." It will showcase a range of ad extensions. You want to set up a location extension that will let you link your GMB profile. Go to the Extensions menu on the Google local Ad menu, then choose the location extension to display your business's location.
Set up Location Targeting
After enabling the location extension, you should now focus on targeting a specific location for your ads. You must select the area sections on the left side of the menu and click the blue circle at the top. Later, choose an active search campaign from the drop-down menu and enter a specific location you want to target. Without location info, your ads won't appear on the map.
Google Map Ads for your business will attract locals to your location. If you are using the right keywords and targeting specific areas or taking help from the best PPC Agency In the USA, you can leverage the advantages of using Google Map Ads. However, you need to be patient because success isn't achieved overnight; you need to drive your focus on optimizing keywords and targeting locations regularly to achieve results.