PPC, also known as pay-per-click, is an essential digital marketing approach that has been around for a long time. However, many businesses that have not tried this marketing approach may be skeptical about whether it is worth investing in. But did you know that one-third of people (33%) click on a paid search ad because it directly answers their search query? So, there's your answer!
If you want your business to succeed in today's Atlanta competitive market, PPC is the go-to tool for you. It helps your business to reach your target audience with greater accuracy, increasing the chances of conversions and maximizing your marketing ROI. As a leading PPC agency in Atlanta, our team of PPC experts creates powerful ad campaigns based on a deep audit conducted on your competitors, your unique selling proposition, and more.
We launch unique campaigns that drive real conversions and incredible sales. Our experts use industry-best strategies that align with your business goals, resulting in a successful campaign. With our help, your business can experience greater online visibility and generate more leads, sales, and revenue. Contact us today to take your digital marketing to the next level!
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Our PPC services
Google Search Ads
Advertise your business on the Google search results page to drive traffic and sales.
Google Shopping Ads
Showcase your products on Google Shopping and increase online sales.
YouTube Ads
Reach your target audience with video ads on the world's largest video platform
Social Media Ads
Advertise on popular social media platforms to reach a wider audience and increase brand awareness.
Facebook & Instagram Ads
Promote your products or services to a highly targeted audience on Facebook and Instagram.
Twitter Ads
Use Twitter to drive traffic, increase app installs or generate leads with Twitter Ads.
LinkedIn Ads
Reach decision-makers and professionals with LinkedIn Ads for B2B marketing.
Pinterest Ads
Advertise your products to people searching for inspiration and ideas on Pinterest.
Amazon Ads
Boost your product visibility and sales on Amazon with Amazon Ads.
Display Ads
Reach a wider audience with visually appealing banner ads across various websites and apps.
Remarketing Ads
Target people who have previously interacted with your business with personalized ads.
Bing Ads
Advertise on the Bing search engine and Microsoft Advertising network with Bing Ads.
Our PPC approach
PPC Audit and competitor analysis
The initial step of our PPC strategy involves conducting a thorough audit of your competitors, which includes analyzing their bidding patterns, average position, monthly budget, and any recent changes made to their campaigns. In the case of an existing campaign, we perform a comprehensive PPC audit to identify areas where we can optimize and leverage the current performance for better results.
Keyword research
Effective keyword research is an indispensable aspect of any fruitful PPC campaign. At our agency, we put significant emphasis on identifying and organizing appropriate keywords, assessing their level of difficulty and search volume, recognizing long-tail keywords, and incorporating negative keywords to enhance targeting and ultimately achieve better results.
AdWords account setup
To ensure the success of your PPC campaign, our team of experts will take care of the AdWords account setup. This involves configuring your account with all the necessary settings, such as budgets, landing pages, ad creatives, targeted locations, and more. By setting up a well-organized and optimized AdWords account, we ensure that your PPC campaign is poised for success from the very beginning.
Landing Page CTA
Having an attractive and optimized landing page with a strong call-to-action (CTA) is essential for the success of a PPC campaign, as it can influence whether or not visitors become leads. Our team of experts focuses on creating landing pages that follow industry best practices to ensure that the CTA stands out and encourages visitors to take the desired action.
Ad creation
Creating impactful ads is a crucial aspect of any successful PPC campaign. Our team utilizes various techniques, such as ad extensions, captivating headlines, A/B testing multiple ad variations, incorporating eye-catching images, and utilizing effective keywords, to ensure that your ads effectively communicate your brand's unique selling proposition and stand out from the competition.
Adwords Conversion Tracking Setup
Setting up AdWords conversion tracking is essential to track the performance of your PPC campaigns. It helps to measure your ads' effectiveness and the actions people take after clicking on them. Our expert team will ensure that your conversion tracking is set up correctly, and you can see how many clicks are resulting in actual sales or desired actions such as leads, downloads, email sign-ups, and more. This data can be used to optimize your campaigns and drive better results.
Campaign launch, monitoring, and analysis
Once all elements of the PPC campaign are in place, our team thoroughly reviews it to ensure everything is functioning correctly, the settings are enabled, and the budget is appropriate. We then launch the campaign, aiming to generate leads and revenue. As the campaign progresses, we continually monitor its performance, including the click-through rate (CTR), cost-per-click (CPC), keyword costs, and user behavior. We also provide ongoing analysis and regular client reviews, ensuring complete transparency and collaboration.
Campaign optimization
Campaign optimization is a crucial part of any successful advertising strategy. Our team focuses on improving campaign performance by making adjustments to different facets like keyword usage and optimization, audience targeting, dynamic search ads, and engaging ad copy. With continuous monitoring and analysis of campaign performance, we are able to achieve desired business outcomes and drive maximum results for your business.
FAQs
1. Why is PPC important for business?
PPC (Pay-Per-Click) is essential for businesses because it allows them to reach their target audience at the right time and place, driving more traffic and conversions to their website. It also provides measurable and trackable results, enabling businesses to optimize their campaigns and maximize their ROI.
2. How much does PPC cost?
The cost of PPC can vary greatly depending on the size and complexity of the project, the level of competition in the industry, and the business's goals. Do contact our PPC team to get an estimation.
3. How to measure the ROI of PPC campaigns?
ROI (Return on Investment) is a crucial element for determining the success of a marketing campaign. It helps businesses understand which ads are performing well and which are underperforming. This data is essential for altering the marketing strategy and creating more effective ads, ultimately improving the campaign's overall success.
4. How long does it take to see PPC results?
When it comes to PPC advertising, many people wonder how long it takes to see results. While PPC campaigns can deliver results immediately, it typically takes at least three months to show consistent and stable results. The first month of a PPC campaign is often considered a training phase, during which the campaign is optimized and adjusted to achieve the desired results. After the initial training phase, the campaign should start to show more reliable and predictable results.