What is design?
Design is the blueprint used for creating an item or system, executing an activity or strategy, or implementing that plan or specification in the form of a prototype, product, or process. Design in digital marketing means creating and iterating visual assets for advertisement, branding, and other promotional activities, with the ultimate objective of improving a brand's perception, exposure, and, eventually, financial success.
Best UI/UX Design Services We Offer
Our UI/UX agency in USA services ensures that we keep the customer at the heart of all the considerations while ensuring that the brand message is transmitted throughout the user's journey. The two pillars of our Design service are Experience Design and Design Realization. Our design team works closely with the front-end development team to ensure a relevant experience is delivered to the customer across channels.
Experience design
Experience design is a discipline that orchestrates every user’s interaction with the brand. It caters to the emotional and physical needs of the customers. The process and tools help drive the emotion you want as the customer navigates through your brand. The objective of a good experience design is to leave the customer delighted, feeling secured and satisfied.
The process
Experience design is a discipline that orchestrates every user’s interaction with the brand. It caters to the emotional and physical needs of the customers. The process and tools help drive the emotion you want as the customer navigates through your brand. The objective of a good experience design is to leave the customer delighted, feeling secure and satisfied.
The output
Experience design is a discipline that orchestrates every user’s interaction with the brand. It caters to the emotional and physical needs of the customers. The process and tools help drive the emotion you want as the customer navigates through your brand. The objective of a good experience design is to leave the customer delighted, feeling secured and satisfied.
Customer Journey Map
​A graphic or series of maps depicting customers' steps while dealing with a firm, from purchasing things online and calling customer service to airing complaints on social media!
Digital Design
Digital design is visual communication that uses a digital interface to offer information or a product or service. Konstantin Kostenko wrote it - It entails more than just looking at the visual design on a computer screen. Described, it is a computer-generated graphic design.
User Flows
User flow is the path a prototype user travels on a website or app to perform a task. The user flow guides users from their starting point to a successful conclusion and end action, such as purchasing a product.
Key Layout & Template
Any precise physical, visual, or functional arrangement of the keys, legends, or key-meaning associations (respectively) of a computer keyboard, mobile phone, or other computer-controlled typographic keyboard is referred to as a keyboard layout.
Proof of Concept
As building goods from emerging technologies can be dangerous or difficult, proof-of-concept (POCs) are frequently used to "show" that new technology, service, or idea is marketable.
Design Decomposition and Modularization
Modular decomposition is a graph breakdown into subsets of vertices, known as modules in graph theory. A module is a broader version of a graph's linked components. One module, unlike related components, can be a proper subset of another.
Industries we have served
Travel
Medical
Financial
Technology
Arts
Fashion
Retail
Entertainment
Service
Real Estate
The process
Experience design is a discipline that orchestrates every user’s interaction with the brand. It caters to the emotional and physical needs of the customers. The process and tools help drive the emotion you want as the customer navigates through your brand. The objective of a good experience design is to leave the customer delighted, feeling secured and satisfied.
Research
User research is studying target users, including their needs and pain spots, for designers to have the most accurate information to create the most incredible UX/UI designs. User researchers employ various techniques to uncover problems and design opportunities and gather critical data for use in the design process.
Interaction Design
Interaction UX design, sometimes known as IDX, creates interactive digital products and services. Interaction designers focus on how consumers interact and utilize practical communication principles to produce desirable user experiences.
Interactive Prototypes
An interactive prototype is a replica of your app intended to be evaluated by prospective consumers before investing in the development of the actual product. It enables you to test your ideas and notions.
Usability Testing
Usability testing is a way to see how user-friendly and relevant a product or service is by testing it with real users. The goal is to collect qualitative and quantitative data and determine the participant's satisfaction with the product.
Visual Design
Visual design ui focuses on the aesthetics of a site or an app by strategically implementing images, fonts, typography, space, layout, and color. The objective is to provide a seamless brand experience to the customers and engage with them.
The output
Experience design is a discipline that orchestrates every user’s interaction with the brand. It caters to the emotional and physical needs of the customers. The process and tools help drive the emotion you want as the customer navigates through your brand. The objective of a good experience design is to leave the customer delighted, feeling secured and satisfied.
Sitemaps
These are files containing information about your site's pages, videos, and other files and their relationships. Search engines read these files like Google to crawl your site more efficiently.
Usability test findings
A usability testing report presents the results systematically that assist the team in developing action plans, determining which features function effectively, and, most importantly, prioritizing the issues that need to be addressed.
Navigational Frameworks
Navigation Frameworks provide best practices, templates, and guidelines for usage across systems, leveraged for application UIs. The framework assumes a specific structure for screens and supports a few levels of navigation.
Wireframes
​A web page layout shows what interface components will be present on important pages.
Digital Assets: A digital asset is just content that has been saved digitally
A digital asset is just content that has been saved digitally! Everything that exists in digital form is a digital asset. Here are eight common types of digital assets- PDFs, videos, presentations, audio files, images, spreadsheets, graphics, and design files
Our 5D approach
We approach Design in totality, and with the help of continuous feedback, we can build and improve products quickly.
Discover
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Stakeholder interviews.
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Design thinking led workshop Technology Road-mapping
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Immersive user research, insights, modeling, and needs identification.
Describe
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Business KPI and Key Experience Indicator definitions.
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Feature road mapping and release planning
Design
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Visual identity/branding Of the service
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Proof-of-concept prototypes
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Technical feasibility
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Concept evaluation and participatory design with target users
Develop
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Detail interaction design and UI specifications for Consumer & B2B Services
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Detailed visual design and guidelines
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Final user evaluation, implementation, support Q&A of implementation
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A-B testing
Deliver
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Follow-up of market reactions and analytics
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Design of new features Upgrades of existing features
Frequently asked questions
Q: What's UI design?
A: The process of building interfaces with an emphasis on aesthetics and interaction is known as user interface design. The designer's goal is to create an interface that is both easy to use and aesthetically pleasing to the user. The point at which a user interacts with a software application (for example, Figma or Sketch), a browser-based website, or a hardware device is referred to as the “interface” (e.g., a smartphone touchscreen). A user interface designer studies all of a user's interactions and behaviors with a product in order to create an interface that best meets the user's needs.
Q: What is UX design?
A: User Experience Design is a process used to create a system that provides an excellent user experience.” UXD incorporates theories from various disciplines, including user interface design, usability, accessibility, information architecture, and human-computer interaction.
Q: What is guerilla testing in UX?
A: Guerilla testing is a method of getting user input about a design or prototype into the public domain and asking passersby for their comments. Because of its simplicity, new concepts are evaluated fast and economically, making it a viable UX testing approach.
Q: Why should I hire Pravaah Consulting?
A: We effectively collaborate with organizations to develop the next generation using our extensive design, technology, content strategy, research, digital, and training. We have more than 20 years of aggregate expertise in providing digital solutions and weaving Success stories across geographies for Fortune 500 businesses, SMEs, and start-ups.
Q: Why is UX/UI important?
A: The program's UX/UI Design increases the user experience and customer happiness, which eventually helps grow the number of users of the given application. The UI and UX Design help gain customers' trust and persuade them to utilize your application or website by providing what they seek.
Q: Which tools do we use for UI and UX design?
A: We use the best tools for UI/UX designers. Sketch, InVision Studio, Azure, Craft, Proto.io, Adobe XD Marvel Figma, to name a few.