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What is omnichannel marketing? Characteristics, Examples & More
In today's fast-paced business world, a brand's success relies on its ability to keep up with what customers like and how they behave. Omnichannel marketing is a strategic approach that seamlessly integrates all online and offline customer touchpoints to create a unified, consistent, and personalized brand experience. Unlike multichannel marketing, which uses various channels independently, omnichannel marketing connects these channels to enable customers to engage with a br

Ipsita Varma
3 days ago8 min read
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