Ipsita Varma

Comprehensive breakdown of Google Ads costs, including CPC rates, monthly budgets, Quality Score optimization, and ROI strategies for 2026 ⚡ Quick Summary Google Ads Cost Overview 2026: Average CPC: $1-$2 (Search), $0.11-$0.50 (Display) Industry Range: $0.11 (low competition) to $50+ (legal/insurance) Monthly Budgets: $500-$1,500 (small), $1,500-$5,000 (mid), $5,000-$20,000 (established), $20,000-$100,000+ (enterprise) Average CPL: $70 (varies by industry) Key Insight: Quality Score...

In the world of social media , we all know TikTok continues to dominate the social media landscape, with new trends emerging almost daily. It can be recognized as a pioneer of its kind, where all other platforms like Instagram, Facebook, Youtube, and even Linkedin have now brought in the “short videos” feature. These short videos, be it reels or shorts or whatever name they are given, bring maximum engagement to the viewers. Although banned in a few countries, TikTok continues to flourish,...

In today’s fast-paced business landscape, choosing the right software solutions is crucial for driving growth, efficiency, and customer satisfaction. Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) systems are two of the most essential tools for modern enterprises, but many often confuse their purposes and benefits. While CRM focuses on managing customer interactions, sales, and marketing, ERP streamlines internal operations like finance, supply chain, and human...