Ipsita Varma

In the world of social media , we all know TikTok continues to dominate the social media landscape, with new trends emerging almost daily. It can be recognized as a pioneer of its kind, where all other platforms like Instagram, Facebook, Youtube, and even Linkedin have now brought in the “short videos” feature. These short videos, be it reels or shorts or whatever name they are given, bring maximum engagement to the viewers. Although banned in a few countries, TikTok continues to flourish,...

In today's fast-paced business world, a brand's success relies on its ability to keep up with what customers like and how they behave. Omnichannel marketing is a strategic approach that seamlessly integrates all online and offline customer touchpoints to create a unified, consistent, and personalized brand experience. Unlike multichannel marketing, which uses various channels independently, omnichannel marketing connects these channels to enable customers to engage with a brand effortlessly...

In today’s fast-paced business landscape, choosing the right software solutions is crucial for driving growth, efficiency, and customer satisfaction. Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) systems are two of the most essential tools for modern enterprises, but many often confuse their purposes and benefits. While CRM focuses on managing customer interactions, sales, and marketing, ERP streamlines internal operations like finance, supply chain, and human...