top of page

How Much Do Facebook and Instagram Advertising Cost in 2022?

Updated: Sep 21, 2022

Digital marketing is a vast and ever-changing subject, and you must stay current on all the evolving trends and facts to be on top of your game. However, several aspects of digital marketing can perplex many folks, especially if you are a business owner new to the digital platform. And one area that many people find challenging is running Facebook and Instagram Advertising campaigns. Though it is significantly less expensive than traditional marketing methods, finding the correct forum to advertise your brand can be much more complicated than it appears if not done right.

Understanding the costs of various platforms and which social media your target audience prefers or uses most will help you choose the platform that will be most useful and helpful for your brand when creating the ideal social media ad campaign.

Before choosing the right social media platform, you should evaluate and compare Facebook and Instagram ad cost variations because their price range differs greatly depending on the type of ad campaigns you run. For instance, carousel ads, video ads, PPC (Pay Per Click) ads and CPM (Cost per Mile), target location, niche, and time are all factors that impact your Facebook ad campaign and Instagram advertising cost.

Keep all your doubts in mind because this blog from the best social media marketing company in the united states is about assisting you in selecting the right platform and dispelling any doubts you may have.


Table Of Content


So, how much does meta advertising cost?

The typical cost of meta advertising varies per social media platform. And these prices can vary greatly depending on the type of campaign you are running. However, display advertising cost is nothing but the amount you pay for an advertising campaign. This cost can be further separated into Cost per Click (CPC) and Cost per 1000 Mille (CPM); both are price models for online advertising.

How much do Facebook advertisements cost?

How much do Facebook advertisements cost?

The cost of Facebook advertising or advertisements per click depends entirely on your campaign type. Typically the cost of promoting your Facebook page for likes and followers is distinct from the price per app install, CPP expenses, and cost-effective results. Facebook advertising offers a bidding system that considers aspects such as campaign scheduling, bidding strategy, placement selection, relevance score, and target audience. By combining these criteria, your Facebook advertising cost or the average cost of Facebook ads will be derived.

Factors influencing Facebook ad pricing include:

However, two key factors influence the pricing. 1. cost per click (CPC) and 2. cost per mille (CPM)—also referred to as cost per 1,000 impressions.

Average CPC:

Facebook's average CPC is $0.94, making it less expensive than Instagram advertising. Seasonality and competitiveness are significant factors in the cost of a successful Facebook ad auction bid—mainly because a website visit is the desired outcome for many advertisers. If you are concerned about high ad expenses, you can also run ads in the year's first half.

Average CPM:

Many online retailers utilize Facebook to increase their brand exposure. That makes sense, given that the app has about 2.8 billion monthly active users, many of whom use social media to interact with their favourite brands. You can invest in Facebook ad campaigns if your goal is to reach a larger audience and increase brand awareness.

Average CPL (Cost per lead):

While only two variables govern how advertisers pay for advertisements, other financial metrics come into play when determining the cost of your Facebook ad campaigns. Brands also utilize the platform to generate email subscribers—to reach more potential clients to whom they may sell long-term without recurring ad charges.

How much do Instagram advertisements cost?

How much do Instagram advertisements cost?

Instagram ads are quite competitive since they give marketers and businesses many advantages. Instagram uses a bid system to determine advertising price, with the highest bidder taking the spot. Always be aware that the cost of your Instagram ads will always be higher than the cost of your Facebook ads. The cost of your Instagram advertising can be considerably impacted by many factors, including automatic bidding system, CTR, engagement, relevance score, etc. The price per 1000 views on Instagram is between $3.5 and $5.5. Even though Instagram is a component of Facebook's Ad system, many industry experts and businesses contend that advertising on Instagram is more advantageous and helps them reach their target audience. However, enormous benefits come with tremendous costs. Instagram's price range is more significant than Facebook's, and the price may increase because of the intense rivalry among marketers over the holiday season. The price of Instagram advertising is also strongly influenced by your target location. For instance, your advertising costs will be higher if your target market is in New York than Nigeria.

Factors influencing the cost of Instagram ads:

Click-through rate (CPC):

For all metrics, Instagram's cost per click ranges from $0.40 to $0.70. This comprises all clicks on an ad, including links, not only clicks but also likes/reactions, comments, and shares. Instagram's cost per click for ads with a destination URL ranges from $0.50 to $0.95.

Cost per Engagement (CPE):

The price of an Instagram engagement fluctuates between $0.01 and $0.05.

Cost per 1000 impressions (CPM):

For better-performing campaigns and ad packs, the cost per thousand impressions on Instagram ranges between $2.50 and $3.50.Regarding CPMs, Facebook is rough twice as expensive as Instagram, yet CPCs are nearly half as cheap on Facebook.

To summarize,

Choosing between Facebook and Instagram to execute ad campaigns can be difficult because each platform has its pros and cons. Both are top-notch platforms; depending on your target market and the type of advertising, Facebook may perform better at times, while Instagram may perform better for specific advertising. However, you should constantly consider your objectives, target market, and campaign-style in addition to why you are conducting the advertisement in the first place. Considering all of these aspects will assist you in determining which platform will be the most successful in making the most use of your money. If you still need help getting your advertising up and running, Pravaah consulting is here to assist you. As a full-service digital marketing agency, we give exceptional digital marketing solutions for all your digital and business requirements. Register on our website to schedule your FREE digital transformation consultation.


bottom of page