Updated: Aug 17
Logos are often the last thing on your mind when building your business or personal brand. A voice may whisper, "you don't need a logo to make your brand stand out, or maybe we can do it later." But in reality, you should work on your logo first, not later. They play a significant role in how your audience will perceive your brand.
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So why is a logo important for your business?
Because it attracts attention, creates a solid first impression, serves as the foundation of your brand identity, is memorable, distinguishes you from the competition, fosters brand loyalty, and is expected by your target audience. Furthermore, the logo facilitates and improves brand recall for your company.
The logo is the most challenging aspect of starting a brand or business. It encapsulates your brand's identity and values in a small image, significantly impacting how your audience perceives you. Creating a suitable logo can also make a strong impression on your audience. You may have seen numerous logos in your life, from childhood to the present. Some are easily identified without their brand name, while others are not. There are multiple examples of brands having some of the most excellent logos. For example, you may remember the logos of Coca-Cola, Starbucks, FedEx, Amazon, or Apple for the rest of your life, but the logo of a restaurant or cafe you visited may not be as clear. It's critical to start with a clear and appropriate logo design that aligns with your company's message.
It can seem so easy to create a logo. But in practice, it takes a lot of thorough research, comprehension of your customer personas, and applying suitable color schemes and logo design principles. We will discuss several factors later in this article that could cause the logo to hurt the audience. Remember that it will require countless revisions and re-revisions before you get the perfect logo that accurately represents your brand values from digital agencies. Now let's talk about the elements that will help you create the ideal logo for any company or individual brand.
How to design a logo?
1. Start with a narrative
Although businesses are beginning to turn a profit, customers still enjoy learning about the company's origins. Even marketers concur that customers are more likely to purchase your goods if they have a strong emotional connection to the brand, which can be easily attained by sharing your brand story. You can visually tell a story with a suitable color scheme, shape, and typeface. You think that a logo alone cannot tell a story, but in reality, it does. For instance, when you see the Nike logo, you don't immediately picture the different shoes the company sells; instead, you picture great athletes, their inspiring stories, and how Nike is a part of such a wonderful community. When creating a logo for your business, you want that. Your logo needs to convey a narrative.
2. Create sketches based on your word cloud of aligned brand values.
After developing a brand story, you can start thinking of words that reflect your company's core principles. For this exercise, you can use Merriam Webster or thesaurus. You will be presented with a list of terms related to style, for instance, if you type fashion. You can select words from this list that better fit your brand. You can quickly gain a better understanding of your brand by using this exercise.
Now begin rough sketching on a few potential logo concepts based on the brand story and a few vocabularies you have researched. It's not necessary to design the ideal logo in your first sketch. A logo can be made using words, shapes, or a combination of words and shapes. Avoid using well-known shapes like stars, globes, or other similar forms. Additionally, remember never to use more than three colors. It will assist you in creating simpler yet memorable logo designs that will set you apart from the competition.
3. Examine the sketch
Choose the top three logos and the one you think best represents the brand's values. To get their feedback, show your family, close friends, or coworkers that logo. Inquire about the logo from someone who perfectly fits the brand's target market. It will give you a thorough understanding of how the consumer perceives the brand. Never take a bad review seriously; always be open to candid feedback. You can continuously improve your designs with their assistance.
Refine your logo using the suggestions made here. Keep in mind to always start with the brand story and thesaurus.
4. Create your ultimate design
It's time to digitize your final sketch now that it's ready on paper. You can use a variety of readily available online tools. The best tools for designing logos include Adobe Illustrator, Affinity Designer, Canva, Wix Logo Maker, and Tailor Brands Logo Maker. You can also inspire by websites like Logopond, Behance, Pinterest, or dribble for some inspiration to get started with your logo design. If you are approaching these designs for commercial purposes, make sure your logo designs are perfectly spaced and have mockups of how they will appear in various contexts, such as websites, social media, billboards, etc.
5. Pick the appropriate color and font
Your company's most significant flaw and a factor in losing customers may be the use of fonts like times new roman or comic sans in your logo. Make sure you don't choose too complex or too simple fonts, as these choices will strain the audience's eyes. Also, avoid using standard fonts that customers will likely forget.
Always pick a color that works well with both light and dark backgrounds when choosing a color. Your logo will stay the same even if you launch a new product with a distinctive design, maintaining a uniform style.
Factors affecting a good logo design
Outdated, less original, and more general logo designs
There is no breathing room for your logo, and the fonts are inappropriate.
Your target audience will find it less appealing if too many bold colors are used.
Absurd symbols that don't reflect your brand's core principles
misalignment of the brand story and logo.
Too many intricate details will lessen the impact you have on your audience.
To wind up
A logo is essential for anyone, whether for business or personal use. Your logo should be legible and stand out in print or digital media. However, you don't need to rush to finish your logo designs to create one. Carry out extensive research, adhere to all these recommendations, and take your time to make a remarkable logo, take help from an internet marketing company, or outsource digital marketing agency that will stand out in the fierce competition.