Who doesn't love new digital trends, and the latest tech these days? We are a generation that loves to upgrade. The same goes for digital agencies, always trying to stay at the top of the latest trends in digital marketing and cutting-edge technology and platforms. Rightly so, if they are to stay ahead in their marketing game. But the key to progressive business growth lies in not overlooking the fundamentals, optimizing the base digital execution, and incorporating the latest digital marketing trends and technologies that are suited to your business needs.
Emerging digital marketing trends of 2022 that marketers could use:
According to digital marketing news, Metaverse is the next big thing. Imagine the potential of, virtually augmented spaces that will provide opportunities for businesses like never before.
2. Influencer Marketing
Influencer marketing is trending in digital marketing and continuing to grow and is more impactful in terms of context and relevance. Marketers should utilize the engagement factor that comes with the territory, getting hold of a more targeted audience since influencers specialize in a niche and leveraging personal recommendations for more targeted advertising.
3. Direct Mail
Yes, direct mail has made a comeback this season. The changing consumer behavior due to new ways of thinking and remote working makes the sensory nature of direct mail more effective in creating brand recall and value. However, marketers must know how to effectively integrate direct mail into their online marketing channels.
Creating a brand-based user experience and not just product-based experience forms the basis of experiential marketing. It is all about engaging the customers with your brand as a whole to experience its value and personality. This enables a strong connection with your brand and results in buy-ins and conversions. Thus having clear and measurable objectives for your consumer experience should be an integral part of your marketing strategy.
5. Conversational marketing
Conversational Marketing is a great way to build trust and improve customer experience. Instant responses at different customer touchpoints are a powerful way of driving engagement. A brand that is not responsive or has slow customer service is detrimental to brand loyalty and buy-ins. Thus, marketers should take advantage of various tools like chatbots and AI to build a robust conversational marketing experience to boost sales, one of the most anticipated trends in digital marketing. The audience loves a quick response to their questions and queries.
Automation in email marketing, social media posts, and order updates benefit from using technology to automate marketing efforts. From the brand's perspective, automation helps brands reach higher traffic, saves time, and enables them to streamline omnichannel marketing into one platform. There are various automation platforms available to carry out specific, measurable, achievable, realistic, and timed goals. it is a great way to increase productivity, thus leading to better ROI.
7. Programmatic Advertising
Another trending digital marketing strategy is the automated purchase of digital ad space which no longer requires bidding and proposals. It allows brands to bid for ad space in milliseconds allowing marketers to focus more on campaign optimization. programmatic advertising facilitates real-time data analysis and audience targeting. It connects businesses to a variety of networks and ad exchanges, allowing them to expand their reach and target their audiences with more relevant ads. This boosts conversions and raises brand recognition.
8. Artificial Intelligence
AI allows marketers to analyze, interpret and understand infinite amounts of customer data. Marketers thus can have a better understanding of how their target audience behaves. By using this data to predict a customer’s next move, marketers can create new campaigns with more targeted outreach, which in turn increases conversions and ROI. Chatbot software, AI-powered PPC campaigns, and AI content creation tools are some of the AI tools that can be used for marketing campaigns.
Are you excited to implement one or more of the digital marketing trends discussed in this blog? First things first, make sure you have a well-thought-out digital marketing strategy in place so you can reap the benefits of the latest digital marketing trends in the upcoming year. We as a digital agency are always present at your service for a more integrated and effective approach.