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Wix Vs. Shopify Vs. WooCommerce Vs. BigCommerce: Which One is Right for Your Store?

Updated: May 1

In the dynamic landscape of e-commerce, choosing the appropriate e-commerce platform is essential for any online business. Wix, Shopify, WooCommerce, and BigCommerce are among the leaders in the market, each displaying unique features and capabilities. In this comprehensive blog, we will compare these platforms based on factors such as ease of use, build time, design flexibility, e-commerce tools, payment options, marketing features, plugins, customer support, and pricing. We will explore Wix vs. Shopify and WooCommerce vs BigCommerce to help you decide the best fit for your online store.

But let us first understand the basics of Wix, Shopify, WooCommerce, and BigCommerce.

Wix: User-Friendly Website Builder


Wix boasts an intuitive drag-and-drop website builder, making it a preferred choice for users with limited technical expertise. Recognized for visually appealing templates, Wix provides versatility across industries, offering an all-in-one solution for website creation and e-commerce. Noteworthy for its ease of use, Wix is an accessible option for beginners seeking a seamless online presence. However, for more advanced users and agencies, Wix Studio offers a more flexible and powerful platform for building custom web applications and dynamic websites. With Wix Studio, you can code and extend Wix's capabilities to create truly unique and interactive experiences.

Shopify: E-commerce Excellence Simplified


As a dedicated e-commerce platform, Shopify is known for its user-friendly interface and extensive e-commerce features. Designed for those primarily focused on online business, Shopify stands out for its seamless integration of tools, offering a vast array of built-in functionalities. With an emphasis on e-commerce excellence, Shopify provides a reliable solution for businesses aiming to establish a strong online presence.

WooCommerce: WordPress-Powered Customization


WooCommerce, operating as a WordPress plugin, offers unparalleled customization options for users familiar with the WordPress environment. Geared towards those desiring complete control over their online store, WooCommerce leverages the power of WordPress, providing a highly customizable and personalized e-commerce experience. While requiring moderate technical proficiency, WooCommerce empowers users to create a tailored online presence.

BigCommerce: Scalability and Rich Features


Distinguishing itself with scalability and a rich set of built-in features, BigCommerce is designed for businesses aiming for rapid growth. Offering robust inventory management and SEO capabilities, BigCommerce serves as a compelling choice for enterprises with ambitious expansion plans. While balancing ease of use with powerful features, BigCommerce provides a comprehensive solution for businesses looking to scale their online operations. Furthermore, BigCommerce's headless architecture offers unmatched customization and omnichannel freedom, perfect for businesses seeking unique brand experiences and rapid innovation. It empowers brands to build bespoke customer journeys across any platform, leveraging APIs for seamless backend integration. 

Now, let us explore an array of factors that differentiate these platforms:

Key Differentiators and Factors

Wix Vs. Shopify Vs. WooCommerce Vs. BigCommerce

1. Ease of Use

When it comes to establishing your online store, the platform's ease of use plays a crucial role, especially for those new to e-commerce. With its renowned drag-and-drop builder, Wix provides an intuitive and user-friendly experience tailored for beginners. Notably, the comparison extends to "Wix ecommerce vs Shopify," where Wix's simplicity is contrasted with Shopify's seamless and intuitive interface, catering to users across all skill levels. WooCommerce, operating as a WordPress plugin, demands moderate technical proficiency, particularly for users familiar with the WordPress environment. BigCommerce strikes a balance, offering a user-friendly experience while incorporating powerful features, making it particularly suitable for businesses striving to scale their online presence.

2. Customization Options

Tailoring your online store is a breeze with these platforms. Wix leads the way with visually stunning templates and a user-friendly interface, perfect for those seeking design simplicity. Shopify offers customizable themes and an extensive app store, allowing users to enhance functionalities. WooCommerce takes customization to new heights, especially for WordPress-savvy users comfortable with coding. BigCommerce strikes a harmonious balance, combining design flexibility with built-in features, ensuring a visually appealing and scalable online presence.

3. E-commerce Focus

Each caters to distinct needs when considering the e-commerce focus of platforms like Wix vs Shopify vs BigCommerce. Wix seamlessly integrates e-commerce capabilities into its website builder, creating an inclusive platform for businesses exploring online selling. Shopify excels in specialization, offering dedicated tools and features finely tuned for the nuances of online selling. WooCommerce, as a WordPress plugin, seamlessly integrates within the WordPress ecosystem, providing a comprehensive e-commerce solution. Meanwhile, BigCommerce is a robust e-commerce platform that emphasizes built-in features for a seamless online selling experience.

4. Dropshipping Capabilities

The comparison of Wix vs Shopify for dropshipping unveils distinct advantages. Wix offers an intuitive dropshipping app, ensuring seamless management of dropshipping operations. With its specialized drop shipping integrations, Shopify provides a comprehensive solution, making the comparison of "Wix vs Shopify for dropshipping" a crucial consideration. WooCommerce, although requiring additional plugins, can be adeptly used for dropshipping within the WordPress ecosystem. BigCommerce supports dropshipping through integrations and customizable features, providing flexibility for businesses adopting this model in the online marketplace.

5. Payment Options and Fees

Comparing BigCommerce vs. Wix and Wix vs. Shopify showcases distinct approaches when exploring payment options and fees. Wix offers multiple payment gateway options with competitive transaction fees, providing flexibility for users. Shopify boasts extensive payment gateway support but imposes transaction fees for external gateways, a factor crucial in the Shopify vs Wix dilemma. WooCommerce, while supporting 100+ payment options, stands out by not imposing transaction fees. BigCommerce, on par with Wix, supports a variety of payment gateways without additional transaction fees, contributing to a cost-effective and flexible payment landscape.

6. Marketing Tools and Features

Delving into marketing tools and features, Wix, Shopify, WooCommerce, and BigCommerce each carve a niche. Wix provides SEO tools and social media integrations, forming a foundation for effective online marketing strategies. Shopify mirrors this strength, emphasizing third-party apps for extended functionalities. WooCommerce offers robust marketing tools, though some features rely on third-party plugins. BigCommerce stands out with built-in marketing features and extensive multi-channel selling capabilities, providing a comprehensive toolkit for businesses seeking a robust online presence.

7. Design Flexibility

Examining design flexibility in Shopify, WooCommerce, Wix, and BigCommerce reveals diverse approaches. Wix impresses with visually appealing themes and user-friendly customization options, ideal for those prioritizing aesthetics. Shopify offers a variety of customizable themes, emphasizing a visually appealing storefront. WooCommerce, catering to users with coding proficiency, provides unlimited customization options. BigCommerce strikes a balance, offering design flexibility alongside pre-designed themes and ensuring scalability for businesses with varied needs in Shopify and WooCommerce.

8. Customer Support

When considering customer support, Wix provides help through a help center, email, and phone, with response times varying. Shopify excels with 24/7 phone and live chat support alongside email assistance. WooCommerce relies on its community and hosting provider's support, offering assistance at different levels. BigCommerce has world-class customer support, featuring in-house assistance and robust hosting provider support. This diversity in support channels plays a pivotal role in the nuanced "Shopify vs WooCommerce" comparison.

9. Pricing and Value for Money

In the landscape of pricing and value for money, the choices between Wix and Shopify, alongside WooCommerce and BigCommerce, unfold distinctly. Wix offers a range of pricing plans, tailoring e-commerce features with ascending tiers. Shopify presents three structured plans, complemented by a 3-day free trial, encompassing a comprehensive e-commerce solution. WooCommerce, a free plugin, introduces potential costs for hosting and optional extensions. BigCommerce aligns with structured pricing plans, featuring a 15-day free trial, accommodating businesses of diverse sizes. This intricate interplay defines the nuanced dynamics in the "Wix vs Shopify" comparison.

The table below summarizes the differences.

Wix Vs. Shopify Vs. WooCommerce Vs. BigCommerce: Summary Table






Ease of Use

User-friendly with a drag-and-drop interface

Intuitive interface accessible to all users

Requires moderate technical proficiency

Balances ease of use with powerful features


Visually stunning templates with easy customization

Customizable themes and extensive app store

Unparalleled customization for WordPress users

Balances design flexibility with built-in features

E-commerce Focus

Seamlessly integrates e-commerce with website

Dedicated e-commerce platform with extensive tools

E-commerce solution within WordPress ecosystem

Robust e-commerce platform with built-in features


Intuitive dropshipping app

Specialized dropshipping integrations

Supports dropshipping with additional plugins

Supports dropshipping with integrations

Payment Options and Fees

Multiple payment gateway options with competitive transaction fees

Extensive payment gateway support, external gateway fees

100+ payment options without imposing transaction fees

Supports a variety of payment gateways with no additional transaction fees

Marketing Tools and Features

Offers SEO tools and social media integrations

Strong SEO tools and social media integrations

Robust marketing tools, reliance on third-party plugins

Well-equipped with built-in marketing features and extensive multi-channel selling capabilities

Design Flexibility

Visually appealing themes with user-friendly customization options

A variety of customizable themes with visually appealing storefront

Unlimited customization options for users with coding proficiency

Balances design flexibility with pre-designed themes, ensuring scalability

Customer Support

Support through help center, email, and phone

24/7 phone and live chat support, email assistance

Relies on community and hosting provider support, varying assistance levels

World-class customer support with in-house assistance and hosting provider support

Pricing and Value for Money

Range of pricing plans with additional e-commerce features at higher tiers

Three price plans with a 3-day free trial

Free plugin with additional costs for hosting and optional extensions

Structured pricing plans with a 15-day free trial, catering to businesses of varying sizes


In conclusion, the selection among Wix, Shopify, WooCommerce, and BigCommerce hinges on many factors. Consider your business's needs, technical capabilities, growth aspirations, and budget constraints. Whether you give preference to ease of use, customization options, e-commerce focus, dropshipping capabilities, payment flexibility, marketing tools, design flexibility, customer support, or value for money, this guide aims to empower you with the insights needed to make an informed decision tailored to your unique business requirements. Evaluate these factors comprehensively to ensure your chosen platform aligns seamlessly with your vision for a successful and thriving online store. Comparing Wix vs. Shopify and WooCommerce vs BigCommerce provides clear insights for your decision-making.

Ready to take your online store to the next level? Contact Pravaah Consulting today to discuss your e-commerce needs and discover which platform is right for you.

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About The Author: Priyam Verma

Author: Priyam verma

Priyam is at the forefront of reshaping the e-commerce landscape. Currently, she is driving initiatives to enhance user experiences and optimize online retail processes through innovative solutions. With a strong background in software marketing for e-commerce, she brings a unique blend of expertise to her role. Her commitment to staying ahead of industry trends is evident in her strategic use of cutting-edge technologies.


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