How Much Does A Wix Website Cost?

How Much Does A Wix Website Cost? If you've ever wondered about building a website on Wix but aren't sure how much it will cost, you're not alone. Understanding the actual cost of a Wix website goes beyond just choosing a plan—it includes design, apps, custom features, and even ongoing maintenance. In this post, we break down all the factors influencing Wix website pricing in 2026, so you can budget wisely and decide which option best fits your needs. Whether you're a DIY enthusiast or considering hiring a professional, this comprehensive guide answers your key questions and helps you maximize the value of your Wix investment.

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Wix Pricing Plans Breakdown

• Free Plan ($0/month): Ideal for experimenting or creating beginner portfolios; includes Wix ads, limited storage, and a Wix branding URL.

• Light Plan ($17/month annually): Best for personal sites without ads; includes a free domain for a year, 2GB storage, and basic marketing tools.

• Core Plan ($29/month annually): Ideal for small online stores and growing businesses; unlocks ecommerce, bookings, 50GB storage, 5 collaborators, and basic analytics.

• Business Plan ($36/month annually): For established businesses needing advanced ecommerce, 100GB storage, 10 collaborators, multi-currency support, and automated sales tax.

• Business Elite ($159/month annually): Large businesses with unlimited storage, 100 collaborators, priority support, advanced marketing and analytics tools.

• Enterprise (Custom Pricing): Tailored solutions for global brands with dedicated managers and custom features.

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Key Takeaways

• Wix's $ 29-per-month Core plan is the best value, as it unlocks ecommerce, booking tools, and analytics.

• The Light plan removes Wix ads without the added cost of ecommerce features.

• Unlimited storage is only available on the Business Elite plan, which costs $159 per month.

• All paid plans include a free custom domain for the first year.

• Please note that additional costs include processing fees of 2.9% + $0.30 per transaction and app costs, which range from $3 to $20 per month.

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Wix Pricing Plans Explained

You can get started with Wix's free Plan or choose from one of four premium plans: Light, Core, Business, and Business Elite. Pricing and features for each Plan are listed in the dedicated sections below.

Free Plan: $0

Best for: Testing Wix's editor and features

Wix's free Plan allows you to start building and editing your website without incurring any costs. You don't need to enter any card details, and there's no time limit.

However, the free plan has limited features:

• 500MB storage space – you won't be able to upload many videos or high-quality imagery

• Wix ads – a banner ad will appear at the top of your website

• A Wix domain name – you can't use a custom domain name on the free Plan, so your site's URL will look like this: www.accountname.wixsite.com/siteaddress

• Limited functionality – you can't sell online, and you won't have access to analytics to track your site's performance.

• Access to Wix's AI features – Wix's AI website builder and tools, such as the AI text creator, are available from the free Plan.

When should You Use Wix's Free Plan?

Wix's free Plan is a great starting point for anyone new to website building, but it's only really suitable for testing things out. The Wix domain and banner ads give any site an unprofessional look and feel. If you're serious about your website, upgrading to a Wix Premium plan is a better choice.

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Light Plan: $17

Annual price: $17 per month ($204 for the year)

Monthly price: $24 per month

Ecommerce: No

Best for: Portfolios and personal websites

Besides the free Plan, Wix's Light plan is the cheapest option, starting at $17 per month (billed annually). You'll unlock the following features:

• Removal of ads – the primary benefit of upgrading from the free Plan

• 2GB storage space

• Free custom domain for first year – this is available with all premium plans.

• 2 collaborators so you can delegate between a team

• A light marketing suite, including features such as automated emails and lead-generation forms

• 24/7 help and support with Wix's AI-powered assistant Astro

On the Light plan, I can add someone's email to invite them as a collaborator and allow them to work on the site.

When should You Use Wix's Light Plan?

Wix's Light plan is ideal for small and informational websites, like blogs, portfolios, and resumes. It lacks advanced features, such as ecommerce, but it does remove ads, and the Light plan is a great starting point for anyone looking to build a website and establish a professional online presence. The inclusion of marketing tools enables you to start promoting your business and increasing brand awareness simultaneously.

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Core Plan: $29

Annual price: $29 per month ($348 for the year)

Monthly price: $36 per month

Ecommerce: Yes

Best for: Small online stores

The Core plan is Wix's most cost-effective Plan, starting at $36 per month (billed annually). Though it's a slight step up in price from the Light plan, the Core plan introduces plenty of additional features, including the ability to sell online:

• Wix's ecommerce features – sell up to 50,000 products, manage your inventory, and track orders.

• 50GB storage space

• 5 collaborators

• Basic site analytics to monitor traffic and site performance

• Basic marketing suite – create more forms and introduce a site chat.

• Wix dropshipping – up to 25 products by Modalyst

• Gain access to Wix Hotel and Wix Restaurants for specialized industry tools.

• Wix Bookings and Wix Events are great for scheduling and organizing appointments and in-person events.

• Stream music and videos through your website

• Sell artwork online

• Set up loyalty programs – this is a great way to retain customers and offer unique rewards, such as discounts and coupons.

On the Core plan, I could start uploading my products via Wix Stores and prepare to get selling! Source: Website Builder Expert

When should You Use Wix's Core Plan?

To sell online, you need to sign up for at least the Core plan, making it ideal for anyone looking to start an online business or take an existing business online. In fact, our testing revealed Wix to be one of the best ecommerce website builders.

But, while the Core plan's features are impressive, many are still in their basic form. For this reason, the Core plan is best for websites and online stores in the early stages of growth. Once sales pick up, it might be time to reevaluate and upgrade to unlock advanced features.

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Business Plan: $36

Annual price: $36 per month ($432 for the year)

Monthly price: $43 per month

Ecommerce: Yes

Best for: Established businesses

The Business plan costs $36 per month (billed annually), so it's not the go-to choice for people just getting started online. You get all of the features above that come with the cheaper Core plan, plus some brand new features designed primarily for selling online:

• 100GB storage space

• 10 collaborators

• Advanced ecommerce features, such as improved gift card options, shipping capabilities, and increased dropshipping products

• Automated sales tax on 100 transactions per month

• Unlimited "back in stock" notifications

• Sell in multiple currencies to reach international markets.

• Additional loyalty program features, including tiers and reward points, are to improve customer engagement

However, this Plan doesn't come with priority support, which is key if you anticipate needing faster response times to keep up with your business's operations. For Wix's best support lines, you may want to pay more for the Business Elite plan instead (if your budget can comfortably afford it).

To add multiple currencies to the Business plan, I could add a currency converter element and select the desired currencies.

When should You Use Wix's Business Plan?

Once your store is getting steady sales, the advanced tools available with Wix's Business plan are necessary to keep up with demand. While it's not the cheapest option on the market, it's considerably less expensive than Shopify's comparable Plan, which costs $79 per month. If your business is ready to scale up, it's time to consider the Business plan.

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Business Elite: $159

Annual price: $159 per month ($1,908 for the year)

Monthly price: $172 per month

Ecommerce: Yes

Best for: Large businesses

At the high end of Wix's pricing is the Business Elite plan, costing $159 per month (billed annually). Offering everything you get on the cheaper plans, you can expect the following additional features:

• Unlimited storage space

• 100 collaborators

• Advanced features, including marketing tools, analytics, and ecommerce

• Priority VIP phone support so you can skip the queue

• Sell up to 50,000 dropshipping products through Modalyst

If I wanted to set up dropshipping with Modalyst, I could download the app from Wix's App Market and integrate it with my website.

When should You Use Wix's Business Elite Plan?

Due to its expensive nature, the Business Elite plan is only suitable for thriving businesses that require support and can easily afford the associated costs. Beginners and small businesses won't need all the features provided and will be better off with a more affordable plan.

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Enterprise Plan: Custom Pricing

Annual price: Custom pricing

Monthly price: Custom pricing

Ecommerce: Yes

Best for: Global brands and industry leaders

Wix's Enterprise plan isn't meant for the average website owner. In fact, Wix will work with you to create a custom plan tailored to your business needs. Utilized by prominent brands such as Kroger, Clarins, and HelloFresh, this Plan is designed for use by large companies and industry leaders. Here's what you need to know:

• Plans come with custom pricing

• Access all Business Elite plan features

• Get a dedicated account manager to help run your site

• Enjoy a custom Wix editor

I found that the music company, Vevo, uses Wix Enterprise. You can tell that Vevo is the best fit for Wix's Enterprise plan based on its large viewership numbers.

When should You Use Wix's Enterprise Plan?

The majority of our readers are small to medium-sized businesses, and Wix's premium plans will be sufficient for their growth needs. The Enterprise plan is ideal for industry-leading companies that require specialized support and advanced features. If your business becomes wildly successful one day, you may need the support of an enterprise plan like this.

Here is a summary of all the Wix pricing plans in tabular format:

Plan	Light	Core	Business	​Business Elite	​Enterprise
Price/month (annual)	$16	$27	$32	$159	Custom pricing
Price/month (monthly)	​$23	$34	$38	$172	Custom pricing
Domains	Free domain for 1st year
Collaborators	2	5	10	15	Unlimited
Storage Space	2GB	50GB	​100GB	Unlimited	Unlimited
Video Hours	30 minutes	5 hours	10 hours	​Unlimited	Unlimited
Ecommerce Features	✗	Basic	Standard	Advanced	Advanced
Site Booster (SEO) App	✗	✓	✓	✓	✓
Events Calendar App	✗	✓	✓	✓	✓
Professional Logo Design	✗	✓	✓	✓	✓
Customer Support	24/7 support	24/7 support	24/7 support	Priority support	Priority support
​Advanced Shipping	✗	✗	✓	✓	✓
​Abandoned Cart Recovery	✗	✓	✓	✓	✓

Does Wix Have Any Hidden Fees or Additional Costs?

Like many website builders, Wix has additional costs to be aware of that could swiftly add up over time, such as domain names and third-party plugins. Your monthly fees could increase due to the following features and add-ons:

• Domain name – while these are included for free for the first year of your Wix plan, you'll need to pay around $13.35 (for a .com domain) after the initial 12 months to keep the name registered.

• Custom email address – you can get a custom Google Suite address for $6 per month (billed annually)

• Apps – plenty of Wix apps are free to use, but others will charge you a monthly fee, which can cost anywhere between $3 and $20 per month, so keep this in mind when adding extra functionality to your site

• Processing fees – Wix charges a standard 2.9% + $0.30 per transaction, no matter which payment provider you use

I could easily see which Wix apps featured a free plan or browse the pricing options. Source: Website Builder Expert

How Can I Save Money With Wix?

Despite the expensive nature of Wix's plans and various additional fees to keep an eye on, there are several ways you can save money when using Wix:

✅ Use Wix discount codes – the code "TAKE10" will get you 10% off any plan at checkout

✅ Pay annually instead of monthly

✅ Don't overpay for a plan you don't need

✅ Turn off auto-renewal

✅ Limit your extra expenses

For more ways to save money with Wix, you can check out our guide on Wix's promo codes to read about the latest deals.

How Do I Choose the Right Wix Plan?

If you've looked at each pricing plan but still aren't sure which one is best for your needs, I've put together some key points to consider:

1. What sort of website do you want to build?

2. How much are you willing to spend?

3. Do you need to sell products?

4. Is there enough storage space?

5. Do other people need to access the dashboard?

Once you know the answers to these questions, it'll be easier to determine which Wix plan is right for your website's needs. For example, the Business Elite plan is the only Plan to offer unlimited storage, but you won't need to upgrade beyond the Light plan if you don't want to sell online.

Conclusion

When deciding how much a Wix website costs, it’s essential to look beyond just the plan prices and consider the full scope of features, add-ons, and potential additional expenses, such as domains, apps, and payment processing fees. Wix’s flexible pricing structure, ranging from its free plan to enterprise solutions, caters to everyone from beginners to large businesses seeking powerful ecommerce and marketing tools.

Choosing the right Wix plan means balancing your current needs with your future growth. While starting with a free or budget-friendly plan can be ideal for testing and small projects, upgrading to a premium plan unlocks essential features that build professionalism, scale your business, and deliver a seamless user experience. Keep in mind that investing smartly in your website is an investment in your brand’s credibility and long-term success.

Remember, website building is an evolving process. As your goals change, so might your Wix plan needs—and staying informed about pricing and features helps you get the best value for your investment. Ready to take the next step? Evaluate your options carefully and choose a plan that aligns perfectly with your online vision.

For expert Wix website design and development tailored to your unique business goals, consider partnering with Pravaah Consulting to create a website that performs as beautifully as it looks.

Faqs

1. How much does a Wix website cost?

The cost ranges from $0 for the free plan to $159 per month for the top-tier Business Elite plan. Most users choose plans between $17 and $36 per month for personal, small business, or ecommerce sites, billed annually. Additional costs may include domain renewal, apps, and transaction fees​.

2. What is the cheapest plan to create a Wix website?

The most affordable paid plan is the Combo plan, costing around $8.50 per month if billed annually, which includes a custom domain, removal of Wix ads, and basic features suitable for personal websites​.

3. Are there hidden or extra costs I should know about?

Yes. Common extra expenses include domain registration after the first free year (about $14.95/year), apps or plugins ($3-$20/month), premium templates, email services (Google Workspace at $6/month), and transaction fees for online sales (around 2.9% + $0.30 per sale). These can add up, so plan accordingly​.

4. Can I start building my site for free?

Yes, Wix offers a free plan that allows you to build and test your website with ads and Wix branding. Upgrading to a paid plan is necessary for removing these restrictions and going live with a custom domain​.

5. Which Wix plan is best for small online stores?

The Core plan ($29/month) is considered the best value for small ecommerce stores, supporting up to 50,000 products, multiple payment options, and basic analytics. For larger or growing stores, consider the Business or Business Elite plans​.

6. Does Wix charge transaction fees?

Yes. Wix charges approximately 2.9% + $0.30 per transaction for online sales, regardless of your payment provider. This fee is standard across all ecommerce plans​.

7. How much does a custom domain cost after the first year?

Domain renewal typically costs around $14.95 annually for a .com domain, though prices can vary based on domain extension and registrar​.

8. Can I upgrade or downgrade plans later?

Yes, Wix allows flexible plan changes based on your evolving needs. You can upgrade for more features or downgrade if your requirements decrease, but be aware of potential proration or renewal conditions